The systems I build have structural logic but they're also built to carry depth: cultural references, conceptual layers, a point of view. That combination is what I keep coming back to, and what my clients at UNICEF, The Webby Awards, Guild, and Semrush have come to rely on.
One of my illustrations appeared as the splash screen for Adobe Audition displayed to the product's global user base every time the app launches.
Over seven years of practice, I've worked with teams across the US, Europe, and beyond. Alongside client work, I've taught and mentored helping practitioners develop their own approach to illustration and visual systems. In 2024 I completed Brand Strategy & Design at Central Saint Martins.
If you're building something where visual consistency and conceptual depth both matter, I'd like to hear about it.
kato@heykato.studio