I'm Kato Trofimova, an illustrator, designer, creative director, and founder of Hey Kato Studio.

I'm passionate about creating clear, emotionally resonant visuals using bold color, minimalist geometry, and playful metaphor, with a pinch of humor and optimism. Also, about coffee☕️
  • My work spans illustration, design, and creative strategy for clients like Adobe, UNICEF, Guild, L'Oréal, and The Webby Awards.

    With a background in linguistics and art history, I bring a deep sensitivity to narrative and language. In 2024, I completed a Brand Strategy & Design course at Central Saint Martins (UK), where I refined a structured, conceptual approach to visual storytelling under creative lead Marc Wood.

    My visual language is shaped by the clarity and joy of Italian art and design, inspired by the legacy of Bruno Munari, Enzo Mari, and Giovanni Pintori.

    WHAT I ALWAYS BRING TO THE TABLE:
    — Strong visual storytelling
    — Brand discipline + adaptability (I love both working by brand guidelines and developing them for brands)
    — A calm, structured, communicative work process
    — Flexibility in both visual style and technical execution — always tailored to the project and platform
Selected Clients
I’ve had the chance to work with global brands, cultural institutions, social initiatives, and growing startups. care about every project equally—but yes, here comes the name-dropping moment.