Art Director: Vitaly Urban (Leela the Queen App)
Illustrator: Kato Trofimova (Hey Kato Studio)

Leela the Queen is an AI-powered app designed to guide users through introspection and self-discovery.

I developed a cohesive illustration system for the app’s card-based experience — a visual language built to support emotional storytelling and inner journeys.

The system uses isometric compositions and symbolic abstraction to create a sense of depth and interpretation. Each illustration functions as part of a larger narrative structure, balancing consistency with openness to meaning.

Designed to scale across the product, the system brings clarity, atmosphere, and a distinct visual identity to the user experience.