Creative Director & Design: Kato Trofimova (Hey Kato Studio)

Dot’s Behavior Consulting is a U.S.-based, trauma-informed therapy practice supporting children on the autism spectrum and their families.
I was invited to define and build the visual identity from scratch — a system designed to feel human, structured, and calm. A brand without noise.

The core concept draws from Applied Behavior Analysis, where dots represent measurable progress and small, incremental achievements.
Here, the dot becomes both a functional and emotional metaphor — representing data, but also people, relationships, and moments of connection.

This idea translates into a modular visual language built around a single element. The dot is used to construct icons, patterns, and layouts — creating a system that is intuitive, flexible, and quietly expressive.
At its core, the identity is minimal, but intentional — a visual language built on attention, care, and consistency over time.